Gentle yet powerful care for radiant, youthful-looking skin

Brightening Serum

Regular price €99,00
Sale price €99,00 Regular price
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Size: 50 ml

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Brightening Serum is designed especially for mature skin in need of renewal and radiance. With 1% Bakuchiol — a natural, plant-based alternative to retinol — it helps smooth lines and wrinkles, improve firmness, and restore a healthy glow without irritation. Enriched with peptides, growth factors, and nourishing plant oils, this serum hydrates deeply and protects against environmental stress, leaving the skin more resilient, luminous, and balanced.


Key Features & Benefits

Features:

  • 1% Bakuchiol, a natural retinol alternative
  • Peptides and growth factors for improved resilience
  • Rich in plant oils and antioxidants
  • Lightweight, fast-absorbing texture

Benefits:

  • Smooths fine lines and wrinkles without irritation
  • Improves firmness and elasticity in mature skin
  • Restores hydration and radiance for a healthy glow
  • Protects skin from daily environmental damage
Active Ingredients
How to apply

Apply morning and/or evening after cleansing and tonic, before your day or night cream. Warm a few drops in your palms and gently press into the skin. Suitable for sensitive skin and safe to use year-round. Always follow with SPF during the day.

FAQs

Is it suitable for mature and sensitive skin?
Yes. The formula is made to be gentle while still highly effective, making it ideal for women 50+.

Can I use it both morning and evening?
Yes, it works beautifully day and night. During the day, follow with SPF to protect the skin.

Will it irritate my skin like retinol sometimes does?
No. Bakuchiol delivers retinol-like benefits but is much gentler, making it a safe choice for sensitive or mature skin.

How soon will I see results?
With regular use, most notice softer lines, improved firmness, and a more radiant complexion within a few weeks.

Can I combine it with other skincare products?
Yes, it layers well with most serums and creams. If using strong exfoliants, alternate usage for best comfort.

Full List of Ingredient

Aqua, Glycerin, Helianthus Annuus Seed Oil (sunflower), Coconut alkanes, Pentylene glycol, Glyceryl stearate citrate, Acrylates copolymer, Coco caprylate/caprate, Bakuchiol, Leuconostoc/radish root ferment filtrate, Marrubium vulgare extract (herb), Citric acid, Physalis angulata extract (wild tomatoe), Melanin (blue light protection), Larix decidua leaf cell extract (larch), N-prolyl palmitoyl tripeptide-56 acetate (peptide), Nicotiana Benthamiana Hexapeptide-40 sh-Oligopeptide-1 (growth factor), Xanthan gum, Caprylic/Capric Triglyceride, VP/Polycarbamyl polyglycol ester, Hydrolyzed sesame protein pg-propyl methylsilanediol, Phosphate Buffered Saline, Tocopherol (vit E), Squalene, Beta- sitosterol, Caprylyl Glycol, EthylhexylGlycerin

OUR PROMISE


    500 000+ Reasons to Trust us

    We’ve shipped more than half a million orders and helped women of all ages achieve healthier, glowing skin. Every product is created with advanced science, premium ingredients, and genuine care—because your skin deserves nothing less.

    Brightening Serum

    500 000+ orders shipped

    For more than 10 years, women have trusted us to deliver premium Norwegian skincare right to their door. Every order is a promise of quality, care, and visible results.

    5000+ ★★★★★ reviews

    Thousands of women confirm what we already know—our skincare delivers real, visible results you can trust.

    20+ years of products Development

    With two decades of innovation, testing, and refinement, we create skincare that truly understands the needs of mature skin. Every formula is built on science, experience, and a passion for visible results.

    Customer Reviews

    Based on 67 reviews
    75%
    (50)
    16%
    (11)
    9%
    (6)
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    L
    Line Mikkelsen
    A little unsure about this one

    I’ve used mine up now. Didn’t find it very long-lasting. Unsure about this one – no noticeable difference and I think it’s relatively expensive.

    M
    Mona Jørgensborg

    This made my face feel a bit stiff. A bit “sticky” to apply. For my skin, the gold serum works best 😊

    L
    Lene Mellum
    Satisfied with serum

    I’m happy with the serum. At first, 2 pumps didn’t feel like enough to cover my face – probably because my skin was undernourished. Didn’t give full score because I think the price is high compared to the amount of product. Also, the bottle suddenly felt empty, with no warning like having to pump more times or less product coming out. That was disappointing since I had just built a good routine.

    M
    Moyri Jenssen

    Maybe I haven’t used it long enough to notice a difference? Haven’t had much sun either? I get “spots” in my face when I tan, and if this serum can prevent that, I’ll be very happy. But the price is high. I’d love to have the whole series, but it’s simply too expensive…

    H
    Hege Pettersen
    Satisfied!

    I often react to skincare products, but I tolerate this one well.