Blush, Bronzer & Highlighter – How to Add Glow After 40
Why Glow Matters More Than Ever As we age, our skin naturally loses some of its colour and luminosity —...
View detailsYour skin has changed — and your makeup should too.
Our formulas are created for women 40+, designed to smooth, hydrate and enhance your natural glow without settling into fine lines. Makeup that feels light, looks fresh, and supports the needs of beautiful, grown-up skin.
Our lightweight, hydrating bases smooth texture, blur fine lines, and let your natural glow shine through — never heavy, never flat.
Add warmth, depth, and a fresh touch of colour to your complexion. Our silky formulas blend seamlessly, bringing light and life to mature skin — for a radiant, healthy look all year round.
Whether you want fullness, lasting colour or deep hydration — or all three — our lip products deliver. Each formula nourishes, stays put, and smooths fine lines for a soft, defined look. Mix lipstick and gloss for the perfect finish, or wear Lip Booster alone for plump, hydrated lips with a natural shine.
Create an open, expressive look with shadows that stay smooth all day — never creasing or settling into fine lines. Perfectly shaped brows frame your face and give an instant lift. Our easy-to-use Brow Pencil makes defining and filling effortless for a naturally polished result.
Great brushes make all the difference. Our 100% vegan, long-lasting tools are designed to help you achieve a flawless finish — from foundation to eyeshadow. Use the right brush for each product and keep them clean for smooth application and healthy, radiant skin.
Create your own custom palette with perfectly matched shades for eyes, lips and cheeks. Our vegan, talc-free formulas are skin-friendly and designed to suit mature, beautiful skin — and with our smart refill system, you swap colours (not cases) and enjoy a more sustainable, stylish routine
Confidence, glow, and radiance — at every age.
Explore our expert tips, tutorials, and insights into makeup designed for women 40+, where skincare meets colour, and beauty feels effortless.
Why Glow Matters More Than Ever As we age, our skin naturally loses some of its colour and luminosity —...
View detailsFoundation That Loves Mature Skin As we age, our skin changes — and so should our makeup.Many women over 40...
View detailsBeautiful Brows, No Salon Needed Finding time for salon brow tinting isn’t always easy — and it can be expensive....
View detailsThe price you see - is the price you pay
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