Why Your Base Matters
Many women over 40 use less foundation and concealer — yet these are the products that make the biggest difference. A well-prepped base adds life, glow, and balance to your skin. Without that, even the most beautiful eyeshadow or lipstick won’t shine the same way.
Your base is where true radiance begins — and it’s all about formulas that care for your skin, not hide it.
Primer: Smooth & Long-Lasting
Our Lock It Face Primer is your skin’s best ally. It creates a soft, hydrated surface that grips your foundation perfectly, so your makeup stays fresh hour after hour. Apply it after your moisturizer, before foundation.
Foundation: Flawless, Never Heavy
The Flawless Foundation gives a silky matte finish that won’t settle into lines or pores. It delivers light to medium coverage, letting your natural beauty shine through — smooth, even, and radiant.
Concealer & Correcting Pen: Brighten Up
Our Concealer comes in three versatile shades, including Light Peach for brightening blue tones under the eyes. Follow with our Correcting Pen to lift and illuminate — a touch under the eyes or brows adds instant freshness.
HD Powder: Invisible Perfection
Forget dry, cakey powders. Our Superfine HD Powder softens shine without dulling your glow. It’s completely invisible on the skin and keeps your makeup looking natural all day.
The Mature Skin Difference
A great base doesn’t mean more makeup — it means the right makeup. Light textures, hydrating formulas, and smart finishes bring out your natural glow instead of covering it.
