Why Primer Matters
Many women skip primer simply because they don’t know what it does. But if you want your makeup to last and your skin to look smooth, hydrated, and even — primer is a must.
A primer acts like a base coat, creating the perfect canvas for your makeup. It helps foundation glide on evenly, prevents it from creasing or sliding off, and minimizes the appearance of pores and fine lines. Think of it as the invisible link between skincare and makeup.
Apply primer after your serum and moisturizer — but before your foundation or concealer — for a polished, long-lasting finish.
LOCK IT! Face Primer
Your best friend for flawless, all-day makeup.
Apply a thin layer over your day cream or SPF to smooth texture, fill in fine lines, and keep your foundation in place.
This primer leaves skin soft and even while nourishing with vitamins and antioxidants. It also includes SPF 20 to protect against daily UV exposure. Makeup stays fresh, smooth, and radiant — even hours later.
LOCK IT! Eye Primer
A true must-have for anyone over 35.
As we age, our eyelids naturally lose firmness — making eyeshadow less likely to stay put. This lightweight primer smooths the skin, controls oil, and ensures that any makeup you apply (or even none at all) stays perfectly in place.
It prevents creasing, fading, and “sweaty lids,” giving you a smoother, more defined eye area that lasts all day.
The Bottom Line
Primer isn’t hype — it’s the secret to flawless, age-defying makeup.
When your base is smooth and secure, everything you apply on top simply looks better and lasts longer.
