The Shift with Linda
You don’t have to figure it all out on your own
Many people think menopause is something that comes after 50. For most women, the changes start in their 40s, long before their periods stop.
The Shift is a living magazine for women over 40, where you get the explanations no one ever gave us, honest conversations and small steps that fit into everyday life.
Get to know us before you decide.
Linda Johansen, 59
I had to create The Shift
“I don’t have all the answers, but I know how it feels to be alone when your body, mind, energy, sleep and appearance change without warning.”
My symptoms started in my early 40s, and I went through menopause with no one to ask. That is why I created The Shift, a place I wish had existed when I was in the middle of it.
Does this sound familiar?
“I’m not forgetting words. The words have just stopped turning up for work.”
You are not alone. The menopause years bring much more than hot flushes, and most of us never got any explanation.
“I’m not myself any more”
From our early 40s and well into our 50s, something happens to the body that no one really prepared us for. Perhaps some of this sounds familiar:
- You wake up at three in the morning and lie awake with your thoughts
- You search for words you have used all your life
- You get angry over little things and don’t recognise yourself in your own reaction
- You are tired even though you have slept through the night
- Your joints are stiff in the morning, and your body aches without you having done anything special
- Your stomach is bloated, and the kilos gather around your waist even though you eat as before
- Your skin is drier, your hair is thinner, and your desire is not what it was
- Your make-up doesn’t sit like it used to, and you don’t recognise yourself in the mirror
It is possible to feel like yourself again. It often starts with understanding what is happening, and with small steps.
Have you already been through it? Many of us got no help when it was at its worst. Your body and your life keep changing afterwards, and The Shift is just as much for you.
Only in The Shift
The podcast “Mellom oss” (Between Us)
In The Shift we have our own podcast, and you won’t find it anywhere else. May Britt and I talk honestly about life as a woman over 40, with guests, experts and lots of laughter.
One of our guests was psychologist Cathrin Sagen. We talked about where our spark went, and why so many of us feel ashamed to seek help during menopause. Here is a short clip from the conversation.
You can listen to the whole episode with Cathrin Sagen when you join The Shift. And more experts are on their way.
In November, Marianne Jemtegård, known from God Morgen Norge on TV 2, joins us as a guest with style and clothing tips.
Hear what they have to say
None of us were prepared
Everyone experiences the menopause years differently, but we all go through them. We talked to some wonderful, strong women we admire and asked them to tell us honestly and openly how they are doing.
What many people wonder
“Can’t I just find this on Facebook?”
Yes, you can find a lot there. But you also find advice that contradicts itself, long threads that leave you even more unsure, and people going through something completely different from you.
The Shift gives you clarity instead of more noise.
Here I gather the most important things about the body, energy, sleep and life in this phase, in a language we understand. It is a closed space with no ads, and you can come back whenever you need it.
What you get as a member
Knowledge, support and small steps every week
New articles, videos and podcast episodes about sleep, stress, diet, hormones and the body are added all the time. Still, the most important thing is the other members, because everyone here is going through the same thing and shares freely.
The symptom guide
“Is that menopause too?” brings together 159 possible symptoms, so you can see whether what you are feeling may be linked to the menopause years.
The monthly shift
Each month we follow one theme, such as sleep, energy, stress, skin or joy in life, with weekly challenges.
Knowledge
Articles about hormones, sleep, exercise, skin and diet, written so they are easy to understand.
Linda every month
Personal videos and honest posts from me about what is happening in the body and in life, without the Instagram polish.
Points at LNDA.no
As a member, you get 50 Beauty points at LNDA.no every month for as long as your membership is active.
Everything in one place
This is what it looks like inside The Shift
You use The Shift in the app or in your browser, and everything is gathered in one place.
Start with a taster
You shouldn’t have to decide before you know what you get. When you join, you get the chance to try The Shift at your own pace and see whether it is right for you. There is no commitment.
You start with the 7-day RESET, one small step a day, which helps you understand what is happening: why you wake up at four, why your energy disappears early in the day and why your body suddenly protests at things it used to handle just fine.
(You also get the symptom guide, the first episode of “Mellom oss” and the whole episode with psychologist Cathrin Sagen.)
We have listened to you
The Shift is built on what women actually tell us
For more than 20 years, through LNDA, we have talked to hundreds of women all over Norway about skin, change, self-confidence and menopause.
women aged 40 to 75 answered our survey on hormones, skin, energy and sleep, and almost two in three said they sleep poorly or wake up often.
You don’t have to share anything to belong
Many of our members drop in regularly to read, listen and recognise themselves, without writing anything themselves. Here you are taken seriously without being treated as a patient, and you can understand your body without drowning in advice.
“I thought I was the only one who felt like this.”
“Thank you so much for sharing, Linda. We need more knowledge about women’s health in today’s society.”
“Almost 59 and I have been going through this for a long time. I work in women’s health myself, but I am still thrown by not understanding what is happening to me. But this is a forum where we can support each other.”
The women behind The Shift
Linda and May Britt
Linda Johansen is the founder of The Shift and LNDA. She coined the term SkinOpause®, the skin’s hormonal journey, and has herself been through menopause with no one to ask.
May Britt is an NLP coach and skin therapist and has been part of the Linda universe for 20 years. In the video she talks about the day she finally got an explanation from her doctor, and why she almost cheered.
Our ambassadors
A lot is hard in these years, and a lot is wonderful
The experience, confidence and inner strength we have built up are some of the best things about this part of life. Hear what our ambassadors Else Lill, Maiko, Benja and Mojgan have to say.
Join us
Ready for your next shift?
Join and try The Shift at your own pace. The app gives you the best experience on your phone.
What you can explore right away
- The 7-day RESET, one small step a day
- The symptom guide “Is THAT menopause too?”
- The first episode of the podcast “Mellom oss”
- The whole episode with psychologist Cathrin Sagen
- The forum, where you can say hello to the others
(No commitment. You decide for yourself whether you want to continue.)
Already a member? Log in here
Questions and answers
What do I get when I join?
You get to try The Shift and get to know us before you decide. You start with the 7-day RESET and also get the symptom guide, the first episode of “Mellom oss” and the whole episode with psychologist Cathrin Sagen.
Am I committing to anything?
No, there is no commitment. You can try it at your own pace and decide later whether you want access to everything.
Do I have to write anything myself?
No, you are welcome to just read, listen and watch. Many members drop in regularly without writing anything themselves, and you only share what you want to.
Do I have to be in menopause to become a member?
No, The Shift is for women who feel that their body, energy, skin or life is changing. Some are in perimenopause, others are postmenopausal, and some are simply curious about how to meet the next phase with more knowledge and support.
Is The Shift a course?
No, The Shift is more like a living magazine for women over 40. You get articles, videos, the podcast, the knowledge library and programmes such as RESET, and a community of women who share experiences and support each other. There are no ads, and only members take part.
How much time do I need to spend?
As much or as little as you like. Some listen to the podcast every week, while others use the library and the community when it suits them.
What if I have a question at ten in the evening?
Then you can ask NOVA, our assistant, who answers based on the content in The Shift. You can also ask your question in the forum, where other members share what they have experienced.
Does The Shift replace my doctor?
No, The Shift gives you knowledge, experiences and support, but does not replace medical help. If you have questions about treatment, such as hormone therapy, you should talk to your GP or a gynaecologist.
How do I sign up?
Tap “Join and try The Shift”. You can also download the app from the App Store or Google Play.
Do you have questions about membership or logging in? Send us an email at hello@the-shift.no and we will help you. We usually reply within 1, at most 2, working days.