Linda Johansen

Why I created supplements for women 40+

I'm 59 years old, and I've been through a hormonal journey I was never prepared for, without anyone telling me what was really coming.

Linda Johansen in a pink jumper holding a bottle of Collagen Beauty Boost

I had no idea how many parts of me would change. My mood, my sleep, my energy and my digestion all shifted, and I dealt with bloating, heart palpitations and hot flushes. My nervous system changed, and anxiety could appear out of nowhere. My body felt familiar and foreign at the same time, and all of this happened without guidance, without tools and without anyone really explaining to me what was going on.

Four women of different ages laughing together in front of a light wall

Over the years, I've met so many women going through the same thing in silence. They believe something is "wrong" with them, that they "should be stronger" or that they just have to "push through". The truth is that the hormonal transition after 40 feels almost traumatic for many of us, and we rarely get the support we need.

1180

When we asked our customers, women over 40, how they are really doing, 1180 of them answered openly and honestly. Their answers confirmed what I had felt myself, as sleep, energy, digestion, skin and inner restlessness came up again and again for so many of them.

Chart of the answers from the LNDA survey of women over 40

I had to find my way out, step by step

I spent many years trying to understand my own body. What was hormones, what was stress, and what did gut health, sleep, inflammation, anxiety and cortisol mean for how I felt?

The hardest part was that I no longer felt like myself, and I didn't recognise the person I had become.

I slept badly and woke too early, and I could feel anxious for no reason. My digestion was unpredictable, I felt heavy and bloated no matter how healthily I lived, and my energy soared and crashed.

It was only when I dived deep into research, testing, trial, error and adjustment that I slowly found my way back to myself. When I finally felt balanced again, when my sleep improved, the anxiety softened, my stomach settled, mornings felt lighter and joy began to return, I knew one thing: I had to share this with other women!

Linda Johansen in a white T-shirt holding a glass of orange morning drink

We deserve better, much better

No woman should go through hormonal changes alone, and no one should spend years trying to decode her symptoms. No woman should feel weak because she struggles with sleep, bloating, anxiety, mood swings or exhaustion, and no one should be left without support during one of life's most important biological transitions.

This applies to every woman, whether you

  • have just entered hormonal changes
  • are in the middle of the chaos and don't know where to start
  • have come through the worst but still haven't found your balance
  • think skin, digestion, mood, sleep, energy, stress and weight are separate problems
  • no longer recognise yourself

Your body is going through a transition that is deep, powerful and often unpredictable, and there is support when you know what to give your body.

A bottle of Collagen Beauty Boost lying on top of the pouches of Morning Vital Boost and Evening Inner Calm

That's why I created LNDA+CORE

Every product in LNDA+CORE exists because I needed it myself and couldn't find it. Nothing I tried had been developed specifically for women over 40 in a gentle and thoughtful way.

I wanted something that supported all of me, with

  • better sleep
  • more inner calm and less restlessness
  • a calmer stomach and less bloating
  • more emotional stability
  • calmer evenings and brighter mornings
  • stable, predictable energy
  • a body that works with you instead of overwhelming you

So I created three products that belong together.

  • Morning Vital Boost is for lighter mornings and steady energy throughout the day, and vitamins B6 and B12 contribute to the reduction of tiredness and fatigue.
  • Evening Inner Calm is for calmer evenings, and magnesium contributes to the normal functioning of the nervous system.
  • Collagen Beauty Boost is for glow, firmness and hydration in the skin, and vitamin C contributes to normal collagen formation for the normal function of the skin.

These are not quick fixes. They are thoughtful tools, designed to support the parts of the body that change the most during the SkinOpause years.

A hand holding a shaker of orange morning drink next to the pouch of Morning Vital Boost

What mattered most to me

Looking back, there were four things that truly changed everything.

  1. Sleep, and by that I don't just mean sleeping, but resting deeply enough for the body to recover.
  2. Calming the nervous system, because the buzzing feeling, the inner tension and the racing heartbeat showed me that my body needed calm, not pressure.
  3. Getting my digestion back, because when the stomach settles, both mind and mood follow.
  4. Feeling joy again, the real, grounded and effortless joy that returns when the body is no longer in constant survival mode.

There are so many of us, and we deserve support

My wish is for LNDA+CORE to be a hand to hold, a sense of reassurance and a down-to-earth guide that makes this journey easier, whether you are at the beginning, in the middle or several years into the transition and still searching for balance.

I've been there, and I know the confusion, the fear, the frustration and the exhaustion. I want every woman to feel supported, fully, gently and genuinely.

This chapter of life can be beautiful, and all we need are the right tools.

Linda

Would you like to share the journey with other women?

I've started The Shift, a community for women in the menopause years, where we talk honestly about all of this together.

Read about The Shift →